The Simon Keith Story was funded – in part – by utilizing the cutting edge social media technology based KICKSTARTER website. KICKSTARTER is a fundraising platform for creative minds to use in order to raise funds to produce creative projects. The Simon Keith Story turned to KICKSTARTER after seeing the Jay Demerit story and its success in raising funds for the documentary Rise and Shine: The Jay Demerit Story.
164 of Simons closest friends and family contributed in raising over $25,000 for the project. This allowed The Simon Keith Project to hire renown author Jason Cole from Yahoo! Sports to sign on as the co-author.